The Naked Truth

http://www.nakedtruth.idaho.gov/overview.aspx

This winter, the Idaho Family Planning, STD, and HIV Program is working to increase knowledge of STD and HIV and to promote traffic to the www.nakedtruth.idaho.gov STD and HIV prevention Website using a fun, youth-oriented online quiz regarding STD and HIV facts. The questions were based on common misconceptions found in a telephone survey of more than 500 15- to 24-year-olds in Idaho, conducted in late 2007, that showed Idaho youth had numerous misconceptions about STDs and HIV. The Website and quiz are being promoted using palm cards, with one quiz question (without the answer) and an attractive graphic. The cards are being distributed to 15- to 24-year-olds at clinics, coffee shops, and bars. The card directs the reader to the Website to get the correct answer and to take a longer version of the quiz. Readers also can place a widget to the Website on their MySpace homepage. The questions were written by the STD Prevention staff and then given to members of a local youth group, “Youth in the Know,” to pilot the quiz and make sure the terminology and humor was relevant to young people. The site began in April of 2008 and has had an average of 933 visitors each month (excluding bounce backs). The average visitor stays on the site for 2.5 minutes and checks out 3.45 pages. One of the most popular pages on the site is the list of clinic locations and hours.