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The development of health behavioral interventions including those aimed at reducing the risk for STIs and HIV are guided by social and behavioral science theory for maximal impact. Specifically, constructs form social psychological theories such as the Health Belief Model, the Theory of Reasoned Action, and Social Cognitive Theory have been very popular during the past few decades to inform numerous interventions for HIV prevention. More recently, the role of the Internet and social media has become increasingly important in the delivery of health and prevention messages. This is raising the question of whether we can simply translate the existing behavioral concepts to this new platform or whether the new media require us to reconsider existing theory and fundamentally change our view on how to develop behavioral interventions.

On STDPOdcast today, we discuss these questions with one of the leading experts in sexual health and the new media.  Dr. Sheana Bull is a sociologist and a professor at the Colorado School of Public Health where she currently heads the Department of Community and Behavioral Health. Dr. Bull was among the very first to examine the role of the Internet in finding sex partners on the Internet and was a co-author on a study published in the Journal of the American Medical Association back in 2000 that set in motion an entire field of study on the interface between sexual health and the Internet. She just published an editorial in the Journal Sexually Transmitted Diseases entitled, "Sexually Transmitted Disease Prevention Campaigns in the 21st Century: New Frontiers in Social Media."

The open access article is available at this link. 

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